Dream wheels

Bulleting its way to glory

From its days of being the police and army patrolling vehicle to being the milkman’s companion, Royal Enfield’s bullet or bull as it’s popularly called has come a long way. Unlike earlier times when it was more preferred by those past 30, today it’s fast becoming a style statement for the youth. Whether it’s the manly looks or the magic of the old thump, Bullet has managed to pull quite a few loyalists over the years. The craze has been passed on from generations – it’s kind of inherited. When others from its times have had a gradual death, Bullet has managed to stand strong in the market – the consumer base rising significantly. No matter what the market trend is bulletians swear by its 350 cc throttling engine. So what is it that makes this Indian Harley Davidson so sought after? Royal Enfield bullet’s USP lies in its original charm. When others from its league like Indian, BSA have tried to re-invent themselves, RE has stuck to its old style – traditional engine for a long time. Although with technological improvisations in the Indian automobile industry, RE has also tried its hands at quite a few changes nevertheless retaining the old charm of the bullet. The company has replaced the 2 stroke engines with four stroke twin-spark engines. Also the old thump is missing in these newer variants wherein electric start has been introduced for the rider’s convenience. Bullet classic 350 and 500 was the first bike to get the new engine which was followed by Electra and standard UCE. Moving past their signature style, RE has introduced a completely new bike – the continental GT. The company claims it to be their fastest and lightest production bike till date. RE has been aggressively promoting itself in European/American markets and at the same time trying to get into newer markets like the South American market & to some extent the African markets too. Although many may opine that owning a bullet may not be a very practical option ith its high maintenance but hardcore bullet fans are ready to break their banks. For them bullet is more than a bike.

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